Week 2
Lesson Outline
Now we have explored what makes a good personal statement and covering letter, it is now time to look at how we can tailor our cover letters to the industry we are looking to work in, and to deliver an effective elevator pitch.
This lesson will equip you with the tools needed to create a covering letter that will let your future employer know that your experiences and future goals fit the needs of the industry and the company.
Your covering letter must be as specific as possible to the industry and the role you are applying for. Research shows that 36% of recruiters will immediately reject cover letters that are not tailored to the job role you are applying for.
Below is some further detail on what we will cover in this lesson:
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What is an elevator pitch? What makes an effective elevator pitch? We will look at how to develop an effective elevator pitch, including types of language to use, to help you when meeting prospective employers.
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Build on your personal statements to personalise them to your industry.
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We will discuss cultural differences to consider when applying for jobs.
Lesson Objectives:
By the end of this lesson, we hope you will:
Have a good understanding of what makes an effective elevator pitch.
Have developed an elevator pitch.
Have further developed your personal statement.
Lesson Details:
Location: Online
Date and Time: Tuesday 7th May, 7-9pm
Lesson Assessment
For your assessment this session, you must use what you have learned from the lesson to create a cover letter for the industry you are looking to apply for. You may use the feedback you received from the last assignment, along with any additional guidance from your teacher, to help you with this task.
The letter must be between 250 - 400 words on 1 side of A4 paper and must explain why you are applying for the role in that industry and why you would be a good fit at the company. You should use industry-specific language and experiences to explain why you are the best candidate.
Once you have completed the task, email your finished work to the following address: info@connectedbusinessenglish.com
Lesson Resources
You can access the worksheets before and after your lesson. Lesson slides will be uploaded after the lesson. Just click on the buttons below to download:
Additional Resources
If you wish to improve your skills further, here is an additional Guide for you to use: